The Converse One Star label made its debut in 1974 with a low cut, suede version of the original Converse basketball oxford with the iconic Converse five-point star design on its side. The New Converse One Star shoe quickly became a national phenomenon. It was adopted by the West Coast surf and skate scene of the 1970s and 1980s, and later by the grunge music scene of the 1990s, as a badge of honor—a retro statement of their alternative and rebellious lifestyle. Converse One Star continues to be an influential part of Converse’s rich heritage in sports and music as the Converse brand celebrates its centennial in 2008. Cheap Converses One Star has been a successful franchise and has enjoyed strong international growth in recent years.